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The Journal

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Beyond Transactions: Why Experiential Retail is the Future
  • February 1, 2024
By Arpit Kaur Bhatia
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2023 Marketing Wrapped
  • January 1, 2024
By Arpit Kaur Bhatia
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Black Friday’s Shifting Tides
  • November 24, 2023
By Aanchal Chauhan and Arpit Kaur Bhatia
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An Emotional Odyssey of the Great Indian Diwali Campaigns
  • November 9, 2023
By Aanchal Chauhan and Arpit Kaur Bhatia
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To Be or Knot to Be: The Sense and Sensibility of the Great Indian Weddings
  • August 23, 2023
By Aanchal Chauhan
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Real Talk: The Ripple Effect of Minimal Beauty
  • August 22, 2023
By Arpit Kaur Bhatia
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In Dialogue With Cinema
  • August 4, 2023
By Arpit Kaur Bhatia
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Writer on Writers – a Tryst with Picture Perfect Plots
  • August 4, 2023
By Aanchal Chauhan
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Humanizing Brands in the Tech Era
  • August 12, 2022
By Khushboo Mahajan
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